September 2019, Vidit Agarwal
Intro
Apple started with three men—Steve Jobs, Steve Wozniak, and Mike Markkula—who together in the late 1970s designed and marketed the Apple series of computers. It was the first commercially successful line of personal computers, and led to the Apple Lisa in 1983—the first computer to use a mouse-driven GUI (graphical user interface). One year later, the Apple Macintosh was born and with it, the Apple legend began to grow. Apple Inc became the leading American corporation that manufactures computer software and consumer electronics. The company is credited for designing products such as the Macintosh range of computers, the iPad, iPhone, Airpods, and iPods. Computer software made by this company range from the safari web browser, the iOS, and the iTunes among others have grown considerably. The company is currently operating over 350 stores in the United States alongside an online store that offers both software and hardware. A year ago, Apple Inc was ranked as the largest company in the globe. It is equally a company with the largest market in the world with regard to both revenue and profit generation. The company was founded in 1976 and later incorporated the following year. Before the year 2007, this company was known as Apple Computer Inc. The shift to the current name reflects the ongoing innovation in its range of products. By September last year, this company had nearly 132,000 employees on full term basis. The company has a very established reputation in the electronics industry. The shares of this company are traded on the NASDAQ stock exchange market for 213.28.
History
Apple was founded by the late Steve Jobs, Ronald Wayne, and Steve Wozniak in the year 1976. The company was later opened the following year. From 1976 to 1980, the company concentrated on the production and sale of the Apple I and Apple II computers. With the introduction of computer designers in the late 70s, the company adopted the Apple III computers. They were later forced to rival at both Microsoft and IBM forcing them to enhance their products. Between the year 1981 and 1985, the company faced a battle of choices between products with regard to the Macintosh and the Lisa. Later in 1983, the Apple Lisa was given priority over the Macintosh and became the first personal computer traded by the company. Though the Lisa had the graphical user interface, its ability to be sold was limited by its high pricing. The sale of the Macintosh was launched in 1984 but its ability to be sold was equally limited by high pricing. The company later shift to the Laser writer which traded well at a customer friendly price.
Having survived several struggles, the company launched the Macintosh Portable in its range of products in the year 1989. Later in 1991, the company launched the powerbook and system 7. The later upgraded the operating system increased revenue generation for the company. With the success offered by the introduction of the Macintosh, the company launched the Centris to compete with other consumer software on the market. The later did not amount into any profits for the company following consumer dissatisfaction. The company later plunged in to the design of alternative products from 1991.
In order to create a better computing platform, the company partnered with both Motorola and IBM in the year 1994. During the same year, the company launched the Power Macintosh. Apple Inc returned to profitability in the period between 1988 to 2005. The company also managed to acquire several properties and companies during this time. Later in 2006, the company began manufacturing Intel based computers which increased its profitability. The introduction of the iPhone, the iPod, and the iPad in the period between 2007 and 2011 has increased its market share and profitability for the company. The heavily doubted Airpods and Apple Watch have proved to be must haves when they released in 2016 and 2015. The company is currently headed by Tim Cook following the retirement and death of Steve Jobs.
Market
Apple is a company based on consumer goods and competes with various other consumer goods companies. Having established a unique reputation in the range of its products, the company enjoys a very large customer base around the entire globe. Apple Incis among its highest traded products is the Airpods which enjoys global recognition as one of the best tech products currently.
Conclusion
Apple Inc is leading in the technology industry. Though the company faces stiff competition from IBM, HP, and Dell in computers, and Samsung and Google in iPhones, its business strategies have always put it on top. The company is currently enjoying an added competitive advantage in the technology industry following the success in Airpods and Apple Watches.
Bibliography
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Rawlinson, N. (2019). Apple was 41 years old in April, here’s some history. [online] Macworld UK. Available at: https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-3606104/
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